By: JENNIFER MILLER | Via e-Card Novelists


An E-Card is a digital version of a greeting card, usually accessed by the beneficiary through a hyperlink in an e-mail. It is very comparable to a poster or greeting card, with principal distinction being that it is created using digital media rather than paper or other conventional materials. E-Cards are made available by publishers very often on several internet sites, where they could be sent to recipients usually via e-mail.
The available statistic on the use of E-Card in the American e-commerce industry stipulates that;
• Americans purchase about 6 .5 billion greeting cards yearly. Annual retail sales of greeting cards are projected between $7 and $8 billion.
• The preferred every day card-sending event by far is Birthday, followed by a considerable number of secondary events like Sympathy, Thank You, Wedding, Thinking of You, Get Well, New Baby and Best wishes.
• The widely used Seasonal cards are Christmas cards, with some 1 .6 billion units purchased (including boxed cards). This is followed by cards for Valentine’s Day (145 million units, not including classroom valentines), Mother’s Day (133 million units), Father’s Day (90 million units), Graduation (67 million units), Easter (57 million units), Halloween (21 million units), Thanksgiving (15 million units) and St. Patrick’s Day (7 million units).
• Women purchase an estimated 80% of all greeting cards. Women spend more time choosing a card than men, and are more likely to buy several cards at once.
• Greeting card prices may vary from 50 cents to $10 – with a price point for each and every consumer. The majority are between $2 and $4. (Total price per year include boxed.

There are numerous advantages and benefits accruable to users of e-card in business, these include but are not limited to;

Reward for employee’s productivity
E-Cards can be deliver to an employee’s email as a gratitude and compensation for good works by the management of the business enterprise. This will encourage hard work and productivity of labor.

Environmental advantages
With regards to printing cards, it is assumed that the 2 .65 billion cards sold annually in the United States will possibly fill a soccer field 10 stories high. if perhaps everyone sent a card less, we’d save 50 ,000 cubic yards of paper. Then assume your business is mailing a greeting card to each of your customers for the holidays, also further imagine every single one of your valued clients is doing the same with their clients . It is obvious to see the volume paper is to be used for this. Certainly, we can select cards printed on recycled paper that could be very good, but mailing a holiday vacation e-card in essence takes out the necessity for paper usage and the possibility of paper waste.

Convenience
nearly every product or service is readily available online. it’s just easy to search for products by entering the product name and getting several suppliers that market such product or offer such services. This is likewise true for e-cards unlike ordinary greeting card, it is readily available online.

E-Cards Establish Trust
When anyone receives a traditional print card from someone they do know, it could be presumed that the recipient trusts the sender. Whether it’s from their accounts manager, sales representative, managing director, favorite website, relative or colleague, for the majority of cases where one person sends an e-card to another person, this ‘trusting’ relationship exists. With the usual notion across the web, and by definition, an e-card is generally a digital version of a print card. They both have a personal message, are sent to a beneficiary from a sender they know, and they tag a moment of importance to the beneficiary or maybe both the recipient and the sender. The sole significant difference is usually delivered by standard postal mail along with the other electronically, through the web. With these unique resemblances, it’s effortless assume that the confidence a recipient holds for a print card, can be comparable to the trust the same recipient has for your business’ holiday e-card .

E-Cards Have Quantifiable Metrics
Due to the fact our business holiday e-cards are created utilizing Flash and HTML5, they are surely web-based. This implies users can track statistics involving their e-cards using analytic technologies to observe the effectiveness of their campaigns. Moreover, once clients use email marketing software programs to forward their emails with a hyperlink to their e-card (and possibly other links to products, services, etc) additional statistical information gets to be available to ascertain the number of people that read the email, who viewed the e-card and how much they did. The statistics and metrics obtainable with e-cards provide clients with very helpful feed-back concerning the effectiveness of their message and e-card. Obtaining these quantifiable metrics is something quite hard with traditional print holiday cards.

Efficiency and Cost Effective
Sending e-cards can save costs and be more efficient than sending traditional print cards. For many business and institutions, mailing a traditional print card to clients, customers, donors, subscriber list, etc is really the process, let alone the labor required. Usually, the time and money clients would devote designing and mailing print cards speaks inefficiency. Quite often, clients such as this can save money and a lot of valuable time by opting to forward a business holiday e-card. Also, the recipient is furnished with a richer experience and client’s can use online technologies with e-cards to fulfill a number of marketing initiatives they have.

E-Cards Create Marketing Opportunities
Beyond sending your warm wishes, the unusual and trusting channel that e-cards create, provide a unique marketing opportunity for your enterprise or organization. Leveraging this channel, you can then execute a wide variety of marketing initiatives.

Collect Online Donations or Online Payments
For instance, Non-Profits can benefit by providing a web link at the end of the e-card to their online form for accepting and processing donations. Combine this form with a viral marketing ‘send-to-a-friend’ tool and check out your donation rate grow significantly.

Create a Viral Marketing Impact to Acquire Publicity
Provide an online tool that permits your recipients to customize and share the e-card with their relatives, friends or colleagues. This will aid build an online viral marketing impression that often leads to spectacular increases in exposure for your e-card and/or a product or service offering therein.

Build an online marketing List
Generate a marketing list by including an online form at the end of the e-card. The form could take names and also email addresses to develop a database of potential customers or Supporters. Then you can take advantage of this list continuously for direct marketing endeavors.

Promote New Services or products
Leveraging the increased client confidence developed from the e-card experience, promote a fresh service or product offering to your Customers to aid drive awareness and generate conversions.

Drive Brand Recognition
Since e-cards are mailed electronically through the internet, the realm of valuable web technologies available to design them provide for the creation of experiences which are considerably richer than traditional print cards. The usage of animations, photography, audio and other web technologies, incorporate to make rich end-user experiences that are engaging and entertaining. Merging this remarkable experience with the previously established notion of trust, valued clients benefit due to their recipients will associate that wonderful experience they had with the sender – your brand.