Industry Articles


By: SAHRA | Via e-Card Novelists

Mostly, e-cards are sent electronically over the Internet, and represent a carbon footprint in so far as they turn on computer powers and networks. These cards themselves are produced through templates located on websites, and offer various options for personalization depending on the occasion and the person receiving them. E- Cards can be emailed and reproduced with no difference in terms of environmental impact.

E-cards also drop cost of transportation and stamp dropped; they are a much more efficient alternative to paper cards. Furthermore, many e-card sites offer their services for a reduced cost compared to the postage related with paper cards, and provide many other customization options. E-cards also offer senders the benefit of knowing that cards will be received directly, rather than being held up in the post.

Although some people choose to print out their cards for display, most just save them on their computers, meaning that loads of cards don’t collect every year after special occasions. In terms of most important card sending periods like Christmas, sending e-cards instead of paper cards also cuts down on the time spent going to the post office. In this way, e-cards are a practicable, eco friendly alternative to the traditional trust on paper cards. The latter will, definitely, still have a place as people value touchable and hand crafted cards, but it is likely that e-cards will become a more practical solution for gathering card giving in the future.

To calculate the energy cost of the e -Card, we can add few minute of the sender’s computer time, and that gives 12,000 joules.  To be on the safe side, we add another 60% to allow for the internet energy cost, and that gives us a total cost of 19 kilojoules.

Moving on to the paper card, the cards itself have the envelope having a chemical energy of around 0.14kilowatt hours.  An educated says that the energy expended at the paper refine is likely to be similar, so that gives us 0.25 kilowatt hours.  But then we can expect a division to be reclaimed if the card is recycled later.  So let’s round down and say the card costs about 0.4 kilowatt hours.

But there’s still the charge of transport to the shop and through the postal system.  What is the energy cost of picking up the card from the post box and sending it out across the country?

Sharing equally between the postal items, the collection part of the journey costs 0.02 kilowatt hours per item.  Then, the card has to travel a small piece further.  Let’s say from Lancaster to Skegness via numerous depots, the answer is 0.008 kilowatt hours.  Addition this figure to the collection cost gives roughly 0.03 kilowatt hours, which gives us a total value for the paper card of 0.24 kilowatt hours.

However, the E-Card only costs 19kilojoules, which converts to 0.006kilowatt hours. That’s on the order of 40 times less.



By: JUANA TURNER | Via e-Card Novelists

An E-card іѕ lіkе a роѕtсаrd or welcome саrd, wіth thе essential dіѕtіnсtіоn bеіng thаt іt іѕ mаdе utіlіzіng computerized mеdіа rаthеr than paper or оthеr conventional materials. E-саrdѕ are mаdе ассеѕѕіblе bу dіѕtrіbutеrѕ for the most раrt оn dіffеrеnt Intеrnеt dеѕtіnаtіоnѕ, whеrе thеу саn bе ѕеnt tо a bеnеfісіаrу, for thе mоѕt раrt thrоugh еmаіl. It likewise thоught to be аll thе mоrе еаrth іnvіtіng contrasted wіth соnvеntіоnаl рареr cards. E-саrd оrgаnіzаtіоnѕ are considered еаrth well disposed оn thе grоundѕ thаt thеіr саrbоn fооt shaped іmрrеѕѕіоn is bу аnd lаrgе muсh lоwеr соntrаѕtеd wіth paper саrd оrgаnіzаtіоnѕ аnd іn lіght оf thе fact thаt paper is not utilized аѕ a раrt оf thе deciding item.

A greeting card іѕ uѕеd іn different рrоfеѕѕіоnѕ for еѕtаblіѕhіng аnd ѕtrеngthеnіng сuѕtоmеr rеlаtіоnѕ. A mаrkеtеr ѕеndѕ thеѕе саrdѕ to рrоmоtе thе brаnd image of the business. Thеrе аrе mаnу other ways tо рrоmоtе thе brаnd identity оf the buѕіnеѕѕ оr аn оrgаnіzаtіоn. A mаrkеtеr can send newsletters, grееtіng cards, postcards аnd other fоrmѕ of соmmunісаtіоn mаtеrіаlѕ.

There are mаnу mаrkеtіng ѕtrаtеgіеѕ uѕеd fоr рrоmоtіng an оrgаnіzаtіоn. Sеndіng grееtіngѕ оn vаrіоuѕ оссаѕіоnѕ іѕ one оf such tесhnіԛuеѕ to аllurе thе customers towards thе рrоduсtѕ or ѕеrvісеѕ. Fоr іnѕtаnсе, if you аrе manufacturing саѕuаl сlоthеѕ fоr kids, mеn and wоmеn, уоu can сrеаtе greetings and ѕеnd thеm durіng fеѕtіvе оссаѕіоnѕ оr hоlіdауѕ. A mаrkеtеr can іnfоrm аbоut thе dіѕсоuntѕ оr ѕаlеѕ оn сlоthіng оn dіffеrеnt оссаѕіоnѕ. In thіѕ wау, thе tаrgеt customers will be informed about аn оrgаnіzаtіоn аѕ wеll as its рrоduсtѕ and services.

One саn prepare аn attractive greeting for a target сuѕtоmеr. Yоu can send these cards on Nеw Year Eve, Easter, St. Patrick’s Day and оthеr such оссаѕіоnѕ. These саrdѕ can be ѕеnt оn occasions ѕuсh as hоlіdауѕ or whеn you get tо know thаt уоur сuѕtоmеr hаѕ moved оut оf hіѕ рlасе or соuntrу for holidays.You саn mаkе uѕе оf grееtіng саrd templates or ѕоftwаrе for dеѕіgnіng a саrd. Onе саn еіthеr uѕе a recycled рареr which hаѕ a rough ѕurfасе аnd уеt it арреаrѕ attractive to the eye. The оrіgіnаl ѕіgnаturе оf the еntrерrеnеur can сrеаtе a dеереr іmрrеѕѕіоn оn the mіnd оf a potential сuѕtоmеr. Decorate thе саrd either by using your оwn оrіgіnаl іdеаѕ оr by соllесtіng ideas frоm thе tеmрlаtеѕ. Dеѕіgn thе саrdѕ bу using glitters, раіntѕ, ribbons оr mаkіng a соllаgе wіth соlоrful papers ѕо thаt thеу lеаvе an еffесt оf a human touch. You can еnvеlоре a саrd wіth реrfumе tо аllurе a client towards your рrеѕеntаtіоn style. Thеѕе саrdѕ can play an іmроrtаnt rоlе іn mаrkеtіng оr рrоmоtіng a соmраnу among thе target сuѕtоmеrѕ and to ѕtау іn thе mіnd аnd ѕіght of a сlіеnt аll thе tіmе.

іmроrtаnсе оf using е-Cаrdѕ fоr buѕіnеѕѕ:


Enѕurіng a сlіеnt knоwѕ thаt thіѕ mеѕѕаgе іѕ just fоr thеm and nо one еlѕе, thаt’ѕ when іt’ѕ ѕресіаl. Pеrѕоnаlіѕаtіоn mаkеѕ сlіеntѕ fееl lоvеd аnd rеmеmbеrеd, and within eCards іt’ѕ еаѕу.

A tаіlоrеd mеѕѕаgе, сuѕtоm greetings and іndіvіduаl photos, B2B eCards hаvе that реrѕоnаlіѕеd tоuсh. This іѕ whеrе рrеfеrеnсеѕ аnd targeting comes іntо рlау. Uѕіng уоur database mаkе ѕurе you lооk аt previous rесоrdѕ to undеrѕtаnd уоur сlіеntѕ аnd ensure your relevancy to thеіr tastes.

Cost еffесtіvе

Sending trаdіtіоnаl print cards can take time аnd money, nоt to mention the lаbоur involved. Who wants dауѕ of еnvеlоре fоldіng and stamp ѕtісkіng?

ECаrdѕ аllоw fоr a quicker аnd mоrе cost еffесtіvе route. One ѕіmрlе оnlіnе рrосеѕѕ that tаkеѕ next to nо time еnѕurеѕ уоu саn save a lіttlе more fоr the еnd оf уеаr party! ECards рrоvіdе a rісhеr еxреrіеnсе and ensure you’re keeping up wіth the modern medium of соmmunісаtіоn


Whеthеr уоu’vе gоt a соuрlе оf mоnthѕ оr a раnісkеd twо days lеft bеfоrе you muѕt get уоur еCаrd оut tо clients, thе speed оf thе electronic cousin’s turnаrоund is іdеаl for those who are tіmе dерrіvеd (everyone). Choose an іmаgе, реrѕоnаlіѕе уоur mеѕѕаgе аnd with juѕt оnе сlісk оf a button уоur hеаrt-wаrmіng eCard hаѕ bееn sent!


With thе wоndеrѕ оf the web, уоu саn trасk уоur еCаrd interactions as ѕооn аѕ you’ve ѕеnt it. Rаthеr thаn traditional рrіnt cards when уоu dоn’t know if thе роѕtmаn lost it or іf thе dоg аtе іt, your еCаrd аnаlуtісѕ аrе іnѕtаnt and lіvе.

This іnvаluаblе bеnеfіt аllоwѕ уоu to undеrѕtаnd уоur сlіеntѕ furthеr аnd ѕее thе еffесtіvеnеѕѕ of уоur mеѕѕаgеѕ and campaign. Whісh сlіеnt viewed thе email, whо сlісkеd tо play the еCаrd, whісh сlіеnt interacted, all vіtаl іnfоrmаtіоn for tоdау’ѕ mаrkеtеr. Gеttіng thаt реrѕоnаl thank you іѕ thе сhеrrу on tор fоr аll рrоfеѕѕіоnаl ѕеrvісеѕ firms!

Socially rеѕроnѕіblе

On to mу favourite аnd fіnаl bеnеfіt оf оur post.

Evеrуоnе knоwѕ, ѕаvе the trееѕ! ‘10,000 trees аrе cut dоwn аnnuаllу in Chіnа tо mаkе hоlіdау саrdѕ1‘ and so ѕwіtсhіng tо еCаrdѕ nоt оnlу ѕhоwѕ уоur соmраnу is еmbrасіng сhаngе аnd tесhnісаl dеvеlорmеnt but also іѕ еnvіrоnmеntаllу rеѕроnѕіblе.

ECards аlѕо аllоw you tо ѕhоwсаѕе уоur еthісаl rеѕроnѕіbіlіtу. Stand uр аnd say ‘іf уоu choose wе ѕеnd уоu еCаrdѕ оvеr рrіnt, wе’ll give the difference to charity’. ECards еnѕurе уоur сlіеntѕ аrе аwаrе оf how ѕеrіоuѕlу you take reducing уоur carbon fооtрrіnt аnd уоur social rеѕроnѕіbіlіtу, whеrе саn уоu go wrong!



By: EMILY BRADFORD  | Via e-Card Novelists

Online communication may allude to any sort of correspondence over the Internet that offers a continuous transmission of instant messages from sender to collector. Talk messages are for the most part short so as to empower different members to react rapidly. In this manner, an inclination like a talked discussion is made, which recognizes visiting from other content based online correspondence structures, for example, Internet gatherings and email. Online correspondence may deliver point-to-point interchanges and in addition multicast interchanges from one sender to numerous collectors and voice and feature visit, or may be an element of a web conferencing administration.

Online visit in a less stringent definition may be essentially any immediate content based or feature based (webcams), one-on-one visit or one-to-numerous gathering visit (formally otherwise called synchronous conferencing), utilizing apparatuses, for example, moment couriers, Internet Relay Chat (IRC), talkers and conceivably MUDs. The expression online visit originates from the word talk which signifies “casual discussion”. Online visit incorporates electronic applications that permit correspondence – frequently specifically tended to, yet mysterious between clients in a multi-client environment. Web conferencing is a more particular online administration that is regularly sold as an administration, facilitated on a web server controlled by the merchant.

Online correspondence additionally alludes to the few courses in which people and also PCs can speak with one another over a PC system, for example, the Internet. These ways include:

1: Chat rooms

A visit room is a Web website, some piece of Web webpages, or some piece of an online administration, for example, America Online, that gives a venue to groups of clients with a typical enthusiasm to convey progressively. Gatherings and talk bunches, in correlation, permit clients to post messages however don’t have the limit for intuitive informing. Most talk rooms don’t oblige clients to have any unique programming; those that do, for example, Internet Relay Chat (IRC) permit clients to download it from the Internet.

2: E-mail

Short for electronic mail, email (or email) is characterized as the transmission of messages over correspondences systems. Ordinarily the messages are notes entered from the console or electronic documents put away on circle. Most centralized servers, minicomputers, and PC systems have an email framework.

Some electronic mail frameworks are restricted to a solitary PC framework or system, however others have doors to other PC frameworks, empowering clients to send electronic mail anyplace on the planet. Organizations that are completely mechanized make broad utilization of email on the grounds that it is quick, adaptable, and solid.

3: Filling out online structures

This is a procedure of filling types of an association or a specific gathering online, it likewise applies in the enrolling or joining of utilizations or news nourishes.

4: Forums

A gathering is an online exchange board where individuals can make inquiries, share their encounters, and talk about points of common hobby.

Gatherings are a superb approach to make social associations and a feeling of group. They can likewise help you to develop a vested party around a specific subject.

5: Instant informing (IM)

Texting (IM) is a kind of online talk which offers ongoing content transmission over the Internet. A LAN flag-bearer works in a comparative manner over a neighborhood. Short messages are commonly transmitted bi-directionally between two gatherings, when every client decides to finish an idea and select “send”. Some IM applications can utilize push innovation to give ongoing content, which transmits messages character by character, as they are made. More propelled texting can include document exchange, clickable hyperlinks, Voice over IP, or feature talk.

6: Posting remarks on sites, for example, online journals

Remarks are a path for guests to add input to your posts and pages. On the off chance that you decide to empower remarks for your posts, then a remark structure will show up at the posts’ base and individuals can react to what you have composed.

7: Social systems administration destinations

A long range interpersonal communication administration (additionally informal communication site or SNS) is a stage to construct informal organizations or social relations among individuals who offer comparable intrigues, exercises, foundations or genuine associations. An informal community administration comprises of a representation of every client (regularly a profile), his or her social connections, and a mixed bag of extra administrations. Informal organization locales are online administrations that permit people to make an open profile, make a rundown of clients with whom to share associations, and view and cross the associations inside of the framework

8: VoIP

Voice over Internet Protocol (VoIP), is an innovation that permits you to make voice calls utilizing a broadband Internet association rather than a consistent (or simple) telephone line. Some VoIP administrations might just permit you to call other individuals utilizing the same administration, however others may permit you to call any individual who has a phone number – including neighborhood, long separation, portable, and universal numbers. Additionally, while some VoIP benefits just work over your PC or an exceptional VoIP telephone, different administrations permit you to utilize a conventional telephone associated with a VoIP connector.

Do you realize that out of each 100 effective businesses 97.33% are fruitful as a result of online correspondence with their significant clients, i will give you a reasonable perspective in the matter of what am looking at utilizing one of the best known online device which is blogging.

The Internet has turned into an undeniably significant component in the public arena. The Web has brought email, texting, web shopping, and different destinations that give moment access to data. The Internet has likewise rearranged worldwide correspondences; in this way, growing the potential outcomes of showcasing procedures. Most as of late, blogging has turned into a developing segment of the Internet. There are numerous sorts of sites on the Internet focusing on photographs, features, and sound just to give some examples. Individuals compose or keep up web journals about each subject. Individual’s blog about business or items when it turns into an extremely valuable instrument in promoting a business. For business, blogging energizes conversational correspondence with its clients, which gives a customized relationship and client reliability.

An online journal is a term’s mix “web log” and alludes to including logs; all the more usually know today, as presents on a Web website. Posts are short articles made of content and may contain pictures and feature also, and can be found on any theme. Websites are normally kept up by a person with standard data of sections. Blog entries are typically shown in an opposite sequential request; this gives the latest passages on top of the rundown of posts before the guest’s eyes. Web journals are generally intuitive with its guests, permitting individuals to leave remarks and associate with the website. This intuitiveness is the thing that recognizes web journals from other static Web destinations. Online journals can be remain solitary locales or an essential piece of a Web website. The term online journal can likewise be utilized as a verb, intending to add data or presents on a site.

Online journals began with basic overhauls to segments and articles on Web locales. The advancement of devices to encourage the creation and upkeep of Web articles and posts made the distributed procedure less demanding to a bigger, less specialized, populace. This brought about the internet distributed of uses that create websites that are effectively perceived today. The utilization of Web program based programming is presently a run of the mill application for creating and looking after sites. This product guideline permits individuals with no programming abilities to contribute and keep up a web journal. Very nearly anybody with essential PC aptitudes can add substance to a website, giving little entrepreneurs the capacity to impart data about the items or administrations they offer. Web journals capacity in the same way as a standard Web webpage, the documents and representation live on a Web server PC gave by a facilitating organization. Companies give free administrations to begin an online journal, as with free Web facilitating, free has its restrictions and any organization genuine about its Web vicinity ought to have premium Web facilitating administrations.

Advertising systems and methodologies have changed subsequent to the Internet’s presentation. With the utilization of fast Internet, now regular to each family unit, organizations have the chance to reach numerous more potential customers. The customary techniques for publicizing comprising of print advertisements, radio telecasts, and mailers which typically cover a whole geographic region. The conventional systems may be wanted to Internet publicizing in light of the fact that the innovation is generally new to most entrepreneurs. The proprietor of a little business for the most part does not have sufficient energy to take in another innovation to actualize into a showcasing battle and procuring an Internet advertising organization is typically out of the financial backing for a little to medium sized organization. These techniques, be that as it may, are not without issues. They are more destructive to the earth by creating an abundance misuse of materials required in the print’s generation ads. An extensive rate of print promotions are considered garbage mail and wind up in the junk or get to be litter in the public arena. Print publicizing additionally obliges the utilization of chemicals and ink which further ads to the negative impact of this advertising system on the earth.

Utilizing the Internet as a vehicle to convey data to explicitly focus on groups of onlookers makes a promoting method and spending plan more compelling. Setting ads on particular sorts of Web pages can help target potential customers. Utilizing pay-per-click ads can permit showcasing to concentrate on particular inquiry terms clients may be utilizing. Another capable promoting instrument has turned into the utilization of long range informal communication Web locales. Social Web is the methods individuals offer data utilizing long range interpersonal communication destinations and other group locales. Online journals have gotten to be a standout among the most intense online networking devices accessible to a business. Numerous organizations are exploiting online networking and are making it


By: SUSAN GOODMAN | Via e-Card Novelists

Integrating e-Card into business has many advantages, it is what many businesses have incorporated over the years into their long-term marketing strategies and have had great success that they are now developing specially created micro-sites with e-card providers, making this form of communication a powerful and new marketing plan.

More and more companies have decided to use this type of marketing plan as the response is so positive possibly because the sales message is subtler than many modern or traditional forms of marketing. Whatever reasons to use e-card for business, most businesses will agree that it is absolutely a channel worth testing. Here are the main benefits of using e-cards for business.

Targeting Potential Customers

One of the main benefits of using e-cards for businesses is that it makes it easier to target potential customers. This brings in a feel of being relevant, as well as makes a client feel special. Therefore, sending the same card to all your clients must be avoided because every customer has different preferences.

Reputation Management

Your reputation has so much to do with the success of your business. In this regard, sending out e cards will present your business as a forward thinking company in the eyes of your prospective customers giving a great boost to your reputation.

Strengthen Friendship

Love can be expressed by showing how much you care about a special friend. Using e-cards will let your business clients acknowledge that you care more about them. In today’s modern society, a great way to strengthen the friendship between you and your clients is by sending them e-cards. You may be thousands of miles apart, but e-cards make it possible to often keep in touch with them.


Personalizing the business e-card will help you to take your business relationships with your clients to another level. However the options are endless due to the fact that you are allowed to add unique photos of your staffs with a personal message depending on who the card goes to.

Holiday Greetings

The holiday seasons usually brings a handful of cards. However, the best way to bring a smile to your clients and worker’s face and to let them know you’re thinking of them over the holidays is by sending them e-cards.

Another advantage of sending business e-cards for holidays is that it gives you an opportunity to add a quick personal note on each card. By adding these notes, your business clients and employees get to know you really care about them and truly want them to have a fantastic holiday.

Just a simple greeting e-card sent to each of your customers can make a world of difference to your long-term relationship.



By: JENNIFER WILLIAMS | Via e-Card Novelists

One may think that the usage of e-cards is not currently in use owing to this era of social media and other forms of instant messaging. However, numerous businesses still rely on e-cards for a fundamental purpose of promotion, building relationships as well as in the marketing campaigns. The usage of the cards has indeed been on the rise, with statistics indicating that unique visitors to online e-card sites rose from 10,264,000 in October 2013 to 16,921,000 in November 2013, a rise of 65%. The usage in December the same year was 19,881,000 a rise of 17%. Such increases may be owed to the fact that digital printed cards are uncomplicated and preferred by many online shoppers for their simplicity and convenience.

A major advantage of the e-cards is the kind of personalization provided to the clients. With customization of the business e-cards, business relationships are taken to the next level particularly when a personal touch is added to the cards. For instance, a company may affix some unique photos of the office or employees depending on the recipients of the cards. The unique photos may include a usage of the clients’ items which is intended to signal satisfaction.

Another important benefit of e-cards in businesses is easy targeting. E-cards bring in an element of relevance and it makes the recipients feel unique and important. Diversity is embraced where cards are sent depending on the tastes and preferences of the respective recipients. While sending the E-cards, it is prudent to utilize advanced targeting software which allows the company to sort out the mailing lists according to business peers. This aspect allows for advanced relationships where cards are sent relevant to the clients’ tastes.

Besides, it is critical for companies to recognize the need for reputation management. While reputation is important, e-cards are a perfect solution for attaining the goal of reputation building. Basically, reputation is created in the eyes of the peers in the industry as a company has to create a bench mark for other companies to follow. Indeed, the use of e-cards by online companies has built their reputation especially during celebrations like Halloween and Sweetest Day. Plausible statistics indicate that E-card sites increased their online visitors during the two events by 23% to attain 33.8 million visitors in 2007. This growth was spurred by industry giants such as American Greetings properties having 10.3 million visitors (56% rise), having 8.2 million visitors (31% rise) and having 5 million visitors (20% rise).

E-cards are also a better strategy for companies to go green which is very important in the modern age. Companies that embrace green operations have an edge over non-green corporations. These companies are viewed as being responsible to the environment which is critical in creating a brand image. When a company sends the e-cards, the client businesses will recognize the efforts of the company in reducing carbon footprint. The e-cards industry is therefore set to grow with benefits being felt by online clients and the online companies reaping good profits from the venture.


By: JENNIFER MILLER | Via e-Card Novelists

An E-Card is a digital version of a greeting card, usually accessed by the beneficiary through a hyperlink in an e-mail. It is very comparable to a poster or greeting card, with principal distinction being that it is created using digital media rather than paper or other conventional materials. E-Cards are made available by publishers very often on several internet sites, where they could be sent to recipients usually via e-mail.
The available statistic on the use of E-Card in the American e-commerce industry stipulates that;
• Americans purchase about 6 .5 billion greeting cards yearly. Annual retail sales of greeting cards are projected between $7 and $8 billion.
• The preferred every day card-sending event by far is Birthday, followed by a considerable number of secondary events like Sympathy, Thank You, Wedding, Thinking of You, Get Well, New Baby and Best wishes.
• The widely used Seasonal cards are Christmas cards, with some 1 .6 billion units purchased (including boxed cards). This is followed by cards for Valentine’s Day (145 million units, not including classroom valentines), Mother’s Day (133 million units), Father’s Day (90 million units), Graduation (67 million units), Easter (57 million units), Halloween (21 million units), Thanksgiving (15 million units) and St. Patrick’s Day (7 million units).
• Women purchase an estimated 80% of all greeting cards. Women spend more time choosing a card than men, and are more likely to buy several cards at once.
• Greeting card prices may vary from 50 cents to $10 – with a price point for each and every consumer. The majority are between $2 and $4. (Total price per year include boxed.

There are numerous advantages and benefits accruable to users of e-card in business, these include but are not limited to;

Reward for employee’s productivity
E-Cards can be deliver to an employee’s email as a gratitude and compensation for good works by the management of the business enterprise. This will encourage hard work and productivity of labor.

Environmental advantages
With regards to printing cards, it is assumed that the 2 .65 billion cards sold annually in the United States will possibly fill a soccer field 10 stories high. if perhaps everyone sent a card less, we’d save 50 ,000 cubic yards of paper. Then assume your business is mailing a greeting card to each of your customers for the holidays, also further imagine every single one of your valued clients is doing the same with their clients . It is obvious to see the volume paper is to be used for this. Certainly, we can select cards printed on recycled paper that could be very good, but mailing a holiday vacation e-card in essence takes out the necessity for paper usage and the possibility of paper waste.

nearly every product or service is readily available online. it’s just easy to search for products by entering the product name and getting several suppliers that market such product or offer such services. This is likewise true for e-cards unlike ordinary greeting card, it is readily available online.

E-Cards Establish Trust
When anyone receives a traditional print card from someone they do know, it could be presumed that the recipient trusts the sender. Whether it’s from their accounts manager, sales representative, managing director, favorite website, relative or colleague, for the majority of cases where one person sends an e-card to another person, this ‘trusting’ relationship exists. With the usual notion across the web, and by definition, an e-card is generally a digital version of a print card. They both have a personal message, are sent to a beneficiary from a sender they know, and they tag a moment of importance to the beneficiary or maybe both the recipient and the sender. The sole significant difference is usually delivered by standard postal mail along with the other electronically, through the web. With these unique resemblances, it’s effortless assume that the confidence a recipient holds for a print card, can be comparable to the trust the same recipient has for your business’ holiday e-card .

E-Cards Have Quantifiable Metrics
Due to the fact our business holiday e-cards are created utilizing Flash and HTML5, they are surely web-based. This implies users can track statistics involving their e-cards using analytic technologies to observe the effectiveness of their campaigns. Moreover, once clients use email marketing software programs to forward their emails with a hyperlink to their e-card (and possibly other links to products, services, etc) additional statistical information gets to be available to ascertain the number of people that read the email, who viewed the e-card and how much they did. The statistics and metrics obtainable with e-cards provide clients with very helpful feed-back concerning the effectiveness of their message and e-card. Obtaining these quantifiable metrics is something quite hard with traditional print holiday cards.

Efficiency and Cost Effective
Sending e-cards can save costs and be more efficient than sending traditional print cards. For many business and institutions, mailing a traditional print card to clients, customers, donors, subscriber list, etc is really the process, let alone the labor required. Usually, the time and money clients would devote designing and mailing print cards speaks inefficiency. Quite often, clients such as this can save money and a lot of valuable time by opting to forward a business holiday e-card. Also, the recipient is furnished with a richer experience and client’s can use online technologies with e-cards to fulfill a number of marketing initiatives they have.

E-Cards Create Marketing Opportunities
Beyond sending your warm wishes, the unusual and trusting channel that e-cards create, provide a unique marketing opportunity for your enterprise or organization. Leveraging this channel, you can then execute a wide variety of marketing initiatives.

Collect Online Donations or Online Payments
For instance, Non-Profits can benefit by providing a web link at the end of the e-card to their online form for accepting and processing donations. Combine this form with a viral marketing ‘send-to-a-friend’ tool and check out your donation rate grow significantly.

Create a Viral Marketing Impact to Acquire Publicity
Provide an online tool that permits your recipients to customize and share the e-card with their relatives, friends or colleagues. This will aid build an online viral marketing impression that often leads to spectacular increases in exposure for your e-card and/or a product or service offering therein.

Build an online marketing List
Generate a marketing list by including an online form at the end of the e-card. The form could take names and also email addresses to develop a database of potential customers or Supporters. Then you can take advantage of this list continuously for direct marketing endeavors.

Promote New Services or products
Leveraging the increased client confidence developed from the e-card experience, promote a fresh service or product offering to your Customers to aid drive awareness and generate conversions.

Drive Brand Recognition
Since e-cards are mailed electronically through the internet, the realm of valuable web technologies available to design them provide for the creation of experiences which are considerably richer than traditional print cards. The usage of animations, photography, audio and other web technologies, incorporate to make rich end-user experiences that are engaging and entertaining. Merging this remarkable experience with the previously established notion of trust, valued clients benefit due to their recipients will associate that wonderful experience they had with the sender – your brand.




By: CAROLINE KENDEY | Via e-Card Novelists

An E-card is same as a place card or greeting card, but the deviation is that E-card is created on digital media and there is no need of paper or other traditional paper. E-cards are embraced as an environmentally friendly approach. These E-cards are available easily on various internet sites, from where they can be transported to recipients by using E-mail. E-card business is environmentally friendly because as compared to paper card its carbon footprint is generally much lower and paper isn’t used in the product.

E-cards are more multipurpose than traditional greeting cards this is wholly because of their digital capacity. E-cards can be sent easily to many masses and can be saved to any data processor or electronic device. They can be seen on a TV set, digital video E-cards have begun issuing.

To send an E-card all that’s needed is to choose an E – card from on-line publisher’s website. After choosing a card, the sender can design it according to his requirements, add a message, photo or video. At the end provide the recipients E-mail address and the website delivers the E-mail message on the behalf of the sender.

Instead of sending via E-mail some E-cards are intended to be printed out, nevertheless, these aren’t E-cards but these are home-made greeting cards. The advantage of the E – card over traditional circuit board is sometime can be cost saving or to “create” something for the receivers rather than selecting a full paper card.

In E-cards, there is a blank space for static or animated pictures or video. E-cards are also available on mobile and can be sent via MMS.

There are many benefits of using E-cards:


When it’s special to ensure the node that this message is just for them and no one else. Clients feel loved and remembered by personalization and it’s easy in E-cards.

Custom greetings, B2B E-cards have this personalized touch. Here preferences and targeting comes into play. Database make sure the previous records to see the client and ascertain the relevancy to their preference.

Cost Effective:

In traditional print cards, they consume much time and money and no one desires it to consume days of envelope folding and binding. E-cards are faster and cost efficient. A short online process that takes not much time and your greetings are ready. E-cards provide a very rich experience and assures that client is keeping up with the modern medium of communication.


Those who are time deprived, E-card is the best thing for them. The electronic media help’s the clients in getting their E-cards out whether they made a span of months or a panicked two day’s time. Select an image, personalize your message and with just one click of a button a heartwarming E-card has been charged.


These are the E-cards with whom customers can keep track of their clients, who came home to run the E-card, which client interacted. Whereas, in traditional print cards when one doesn’t recognize if the post man lost it or if any dog ate it.

Socially Responsible: 

Everyone knows, save the trees! To make holiday cards every year “10,000” trees are cut down in China. Then changing to E-cards shows the expert growth and also is environment responsibly.